Ayuntamiento de Santo Domingo Este · 3 months

A city in your pocket

Eight city services on one screen. In its first week of testing, 100+ users filed 250+ reports.

Role: Product designer · product vision · designed the entire app · UX research
Timeline: 3 months
Built with: 1 full-stack dev, a scrum master, 2 designers, product owner and stakeholders

Four real screens of the SDE city app: home, the nine-service grid, the claim form and the history — The four screens that matter: home, services, claim, history.

A direct channel, and nothing else

The brief was to give the citizens of Santo Domingo Este a direct channel to the services the city council actually runs: incident claims, garbage collection times, truck routes, tourist spots, city news. The whole design job was refusing to add a ninth thing.

The live recovery map screen of the SDE app — The live collection map — the feature people opened first.

One week, 250+ reports

The first delivery reached members of the city council and involved citizens, and the suggestions told us which services to move on next. 100+ users tested the app and 250+ reports were created in one week. Interactions with the council went up. The next step was a backoffice that could hold every service.

A full room of Santo Domingo Este residents and council members at the app presentation — The presentation in Santo Domingo Este. The users really do love their city.

People love their city. They just need somewhere to put it.